THE SERUMS
CLINICAL PERFORMANCE. LUXURIOUS FORMULATIONS. NO DOWNTIME.
The Serums are clinically designed treatment actives, to target specific skin concerns with precision while maintaining skin tolerance and skin longevity.
Developed through over 18 years of clinical expertise, each serum is powered by high-performance antioxidants, vitamins, peptides, and hydrators to refine texture, restore hydration, brighten uneven tone, and calm acne and inflammation - without irritation or downtime.
Designed by Fatma Shaheen, known as the Titan of Tightening, the Serums form the foundation of the Prescriptive Active® Edit. Structured as a guided system (C · V · H · A · R), they define what the skin needs and when - delivering consistent, results-led transformation through clinical synergy and intelligent layering.
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"Skin Saviour" Vogue
Known as the “Titan of Tightening” (Financial Times) and “The Skin Designer of the Stars” (L’Officiel), Fatma Shaheen set out to revolutionize the skincare industry. With over 18 years of experience, Fatma has transformed the skin of thousands, becoming the trusted expert for top models and celebrities. From fashion weeks to award season, Skin Design London is the go-to skincare brand for those who demand the best.
Personally overseeing every product formula and treatment protocol, Fatma is constantly seeking innovative solutions to perfect the art of skincare. She has been treating for years from acne, rosacea and hyperpigmentation to tightening skin without downtime and irritation.