ABOUT SKIN DESIGN LONDON
Redefining Skincare Through Clinical Performance and Curated Luxury
FOUNDED BY FATMA SHAHEEN
Skin Design London invented a category-defining fusion of clinical performance and curated luxury. Founded by globally renowned skin designer and cosmeceutical expert Fatma Shaheen, the brand pioneered a new approach to prescriptive skincare: clinical-level actives, engineered for daily use, without irritation, downtime, or compromise.
Where traditional cosmeceuticals prioritise potency at the expense of the skin barrier, Skin Design London redefined how ingredients like Retinol and Vitamin C are formulated, layered, and experienced. The result is visible transformation with complete skin integrity - no redness, no peeling, no inflammation.
THE PRESCRIPTIVE EDIT®
At the heart of the brand is the Prescriptive Active® Edit, a proprietary system that personalises the use of Designer Cosmeceuticals® through curated routines and strategic layering. Designed as an ordered, step-by-step methodology, it removes guesswork and guides clients through exactly what their skin needs, and when.
Each product functions as a treatment, addressing concerns from hyperpigmentation and acne to dehydration, dullness, and sensitivity - all while delivering a luxurious, sensorial experience.
SDL DNA:
INNOVATION. TECHNOLOGY. CLINIC. LEADERSHIP.
More than a skincare brand, Skin Design London is a category creator. Under Fatma’s leadership, the brand has delivered some of the most disruptive innovations in modern skincare, redefining major categories through clinical intelligence and design-led formulation.
From THE SDL FACELIFT®, a non-invasive in-clinic protocol that transformed skin tightening and contouring, to RETINOL GEL CRÈME, the world’s first irritation-free daily retinol, and C-ANTIOXIDANT GLOW, the first clinically suitable 30% vitamin C for sensitive skin - each innovation sets a new benchmark for performance without trauma to the skin.
This philosophy culminates in THE FACETIGHT™ PRESCRIPTION, the newest global category in skin tightening. Inspired by Fatma’s iconic in-clinic SDL Facelift, FACETIGHT™ SERUM, FACETIGHT™ CRÈME, FACETIGHT™ and EYETIGHT™ HYDROGEL MASKS translate a professional lifting protocol into a daily ritual - visibly sculpting, tightening, and lifting the skin with no needles, no irritation, and no downtime.
FROM THE TITAN OF TIGHTENING
At the centre of the brand is founder Fatma Shaheen - a category creator, skin visionary, and innovator with over 18 years of experience in skin.
Known as the “Skin Saviour” (Vogue), “The Skin Designer to the Stars”(L’Officiel), and the “Titan of Tightening” (Financial Times), Fatma has not only transformed the faces of A-list clients including Naomi Campbell, Kim Kardashian, Jennifer Lawrence, Rosie Huntington-Whiteley, Suki Waterhouse, Camille Rowe, Camila Morrone, and Stephanie Shepherd, but has also shaped the language, textures, and treatments that now define modern skincare.
Her influence extends far beyond the treatment room. Fatma is a trusted presence behind the scenes of the world’s most high-profile moments - from the Oscars and Met Gala to Paris, New York, and London Fashion Weeks - where she prepares skin to look flawless under the most demanding conditions.
For Fatma, skincare is not about trends or shortcuts. It is about designing skin. Her philosophy is simple: performance should never come at the cost of irritation or downtime. By merging science, skin expertise, and design, she has created a new skincare language - one that is results-driven, sensorial, and clinically precise.
OUR COMMUNITY
BORN FROM THE CLINIC. AMPLIFIED BY CULTURE. SUSTAINED BY LOYALTY.
Today, Skin Design London has a global cult following.
Skin Design London’s community was not engineered through marketing - it was earned in the treatment room.
Built through results, trust and word-of-mouth, it spans the world’s most visible faces and the most discerning private clients.
At the centre is founder Fatma Shaheen, whose hands-on clinical expertise and direct relationship with every client continue to shape the brand, its formulations and its global reputation.
"Skin Saviour" Vogue
Known as the “Titan of Tightening” (Financial Times) and “The Skin Designer of the Stars” (L’Officiel), Fatma Shaheen set out to revolutionize the skincare industry. With over 18 years of experience, Fatma has transformed the skin of thousands, becoming the trusted expert for top models and celebrities. From fashion weeks to award season, Skin Design London is the go-to skincare brand for those who demand the best.
Personally overseeing every product formula and treatment protocol, Fatma is constantly seeking innovative solutions to perfect the art of skincare. She has been treating for years from acne, rosacea and hyperpigmentation to tightening skin without downtime and irritation.